BACKGROUND

I created this project brief while working on the sponsored BMW vision project. In addition, this project was co-designed with three other designers. The project was worked on in a collaborative environment to strategize, design, and prototype the vision.

PROJECT

How can a brand evolve its identity in the connected-car era?

Role: Project lead, responsible for project experience and prototyping. I led the concept with a team of four designers, with research focused on technical and user experience aspects. I led the project direction and buck design, including center infotainment interaction and user experience.

Timeline: 2014-2015