Reimagining of the California EV Brand

User & Market Research | Product Strategy and Planning | Premium & Lifestyle Brand Positioning | Product Vision | Industrial Design

KARMA REVERO

BACKGROUND

I was brought to the team to provide product direction and design solutions for the flagship model and to plan future products based on potential customer insights. I was the first member of the design team during the company's rebuild. (2016)

ROLE

I worked as a design strategist and concept designer. Worked on many projects, from the development of Karma Revero, In-vehicle experience, branding, Research for brand and customer research, and proposing new design language for the brand.

^ Above is the output of Karma Revero

Below is the output from one of the design concepts proposed through customer research and archetyping.

KARMA SC1 Concept

I provided a very early concept of the vehicle architecture of a two-seater coupe that represents the brand. The outcome was a result from research of customer archetype and forecasting brand direction.