Reimagining of the California EV Brand
User & Market Research | Product Strategy and Planning | Premium & Lifestyle Brand Positioning | Product Vision | Industrial Design
Project: KARMA REVERO
Context
I was brought to the team to provide product direction and design solutions for the flagship model and to plan future products based on potential customer insights. I was the first member of the design team during the company's rebuild.
Company: Karma Automotive LLC
Role: As a design strategist and concept designer at Karma, I helped shape the Revero's in-vehicle experience, contributed to brand research and customer insights, and proposed new design language directions for the company.
Timeline: 2016 (5 months)
Project 2: Defining new Architecture for the KARMA brand
Through customer archetype research and brand forecasting, I created an early vehicle architecture concept for a two-seater coupe—designed to represent the next evolution of the brand, building on the SC1 Concept.
