Inclusive mobility
Inclusive mobility. Volkswagen Group. CARIAD Inc
02 - Users
Who we were
designing for
Three distinct user archetypes — each with established mobile accessibility workflows that break the moment they get in a car. Our job wasn't to teach them new patterns. It was to translate the ones they already trusted.
Visual Impairment
Screen Reader dependent
On mobile
Uses VoiceOver/TalkBack to navigate every UI element. Audio feedback replaces visual scanning entirely.
Breaks in vehicle
No audio routing to vehicle speakers. Touch targets designed for sighted users are too small and lack audio confirmation.
What we built
Screen Reader — tap-triggered audio narration of UI elements, routed through vehicle speakers with road-noise compensation.
Motor Disability
Touch interaction limited
On mobile
Uses Switch Control or voice commands (Voice Access on Android) to navigate without fine motor touch interaction.
Breaks in vehicle
Infotainment touch targets average 8–12mm — too small for tremor-affected users. No voice selection mode exists.
What we built
Voice Select — speaks labels on all interactive elements; the user says the label to activate. No touch required.
Cognitive / Sensory
Complexity reduction needed
On mobile
Uses Guided Access, simplified interfaces, or high-contrast modes to reduce cognitive load and visual noise.
Breaks in vehicle
Modern infotainment UIs are dense and multi-layered. Information hierarchy is optimized for sighted, cognitively typical users.
What we built
Accessibility hub with independent toggles — users choose only what they need, no forced "accessibility mode" lock-in.